We were given the opportunity to place ourselves with the AGIP Novecento stand in the area of Alfa Romeo. In the immediate vicinity of the Alfa Club Germany, the OKP Racing Team and the Alfa Romeo classic car racing team, the Scuderia del Portello, we built our pavilion and were thus positioned in the heart of the Italian classic scene. The interest of the audience in our oldtimer lubricant line was very strong, therefore the willingness to talk on our stand was correspondingly high. We were able to introduce the Novecento products to many visitors and answer open questions in direct contact. Even owners of vintage cars from other manufacturers, such as Mercedes, Porsche and Ferrari, came up to us and showed enthusiasm and interest. Attention-grabbing features of our appearance were the visually appealing Novecento design as well as the brand name "AGIP".
In summary, our appearance was a complete success. We took advantage of the opportunity to present the new lubricants to a broad public and were able to greatly increase brand awareness within the relevant target group. In addition to obtaining new market information, the event also served to intensify existing and initiate new business relationships.
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