Retro Classics took place for the 20th time in Stuttgart from 27.02. to 01.03.2020. Spread over nine halls of the Stuttgart exhibition centre, the event has now established itself as one of the most important addresses for the international classic car scene. Once again this year, everything was dominated by polished paint and sparkling chrome.
We were given the opportunity to position ourselves with AGIP Novecento at the stand of the special insurer Hiscox. At the heart of our appearance was the AGIP retro filling station, which was built especially for the event and captivated the professional and private visitors. After the product launch in 2019 and the accompanying marketing and trade fair activities, it became clear that AGIP Novecento had arrived on the market and in the scene - many visitors were already familiar with our products and even used them. The visually appealing Novecento design and the brand name AGIP also repeatedly impressed the interested parties. We were represented on site by two colleagues from sales and technical department, so that all visitors were able to receive expert advice.
In summary, our appearance was a complete success. We took the opportunity to present the new lubricants to a broad public and to further increase brand awareness within the relevant target group.
We were given the opportunity to position ourselves with AGIP Novecento at the stand of the special insurer Hiscox. At the heart of our appearance was the AGIP retro filling station, which was built especially for the event and captivated the professional and private visitors. After the product launch in 2019 and the accompanying marketing and trade fair activities, it became clear that AGIP Novecento had arrived on the market and in the scene - many visitors were already familiar with our products and even used them. The visually appealing Novecento design and the brand name AGIP also repeatedly impressed the interested parties. We were represented on site by two colleagues from sales and technical department, so that all visitors were able to receive expert advice.
In summary, our appearance was a complete success. We took the opportunity to present the new lubricants to a broad public and to further increase brand awareness within the relevant target group.
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