Eni Benelux knows that high brand awareness plays an important role in the successful sale of Eni lubricants. With the objective of increasing the overall brand awareness of Eni in the Netherlands, Eni Benelux has started a number of new branding activities to reach out to their target audience at national level.
In November and December Eni will actively advertise during the National League football matches. By using a mix of Goalboarding, LED Boarding and virtual cam carpets, Eni is frequently visible around the football field and by means of projections surrounding the goal during the LIVE matches broadcasted via FOX Sport and the NOS Studio Sport summaries.
In addition, Eni has also entered into a partnership with the Dutch TV programs RTL Auto World and RTL Transport World. By using billboards before and afterwards of the programs, Eni is shown as partner and the voice-over mentions: "this program is made possible in cooperation with Eni, specialist in lubricants."
In the event of proven success, Eni intends to continue similar activities in 2020.
National League Football
In November and December Eni will actively advertise during the National League football matches. By using a mix of Goalboarding, LED Boarding and virtual cam carpets, Eni is frequently visible around the football field and by means of projections surrounding the goal during the LIVE matches broadcasted via FOX Sport and the NOS Studio Sport summaries.
Automotive TV shows
In addition, Eni has also entered into a partnership with the Dutch TV programs RTL Auto World and RTL Transport World. By using billboards before and afterwards of the programs, Eni is shown as partner and the voice-over mentions: "this program is made possible in cooperation with Eni, specialist in lubricants."
In the event of proven success, Eni intends to continue similar activities in 2020.
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