Enilive, Eni’s mobility transformation company, began its rebranding process last year, introducing a new name and visual style. In its brand, characterised by shades of blue, the six-legged dog remains the protagonist but is marked by a ‘turning point’, the graphic sign that has replaced the flame and represents Enilive's contribution to the evolution of mobility towards energy transition.
Enilive is the tangible result of Eni’s ten-year commitment to sustainability-driven mobility transformation. All of Eni’s mobility activities are now converged within Enilive: from biorefining and biomethane assets to smart mobility solutions, from the production and marketing of all energy carriers through a network of more than 5,000 Enilive Stations in Europe, to the provision of services to support people on the move, with food playing a central role. Enilive offers many products, including biofuels such as HVO (Hydrogenated Vegetable Oil), bio-LPG and biomethane, and other products such as bitumen, lubricants and fuels.
Now, the long-awaited rebranding of the service stations is underway.
The first Enilive service stations showcasing the new look are located in Turin, in via Botticelli, and in Sanremo (Imperia), in via Lamarmora. The new Enilive Stations stand out thanks to a large digital monolith that displays the logo and lists the services in the station. The canopy, consisting of a grey aluminium fascia, features the Enilive brand and a blue moulding, backlit with LED lights that also evokes the traditional yellow of the six-legged dog after dark. Over the next few months, more than 50 Enilive Stations will be rebranded in Italy. In the new stations in Turin and Sanremo, the existing Enilive Cafés have also been redesigned. Their exteriors are now distinguished by a mocha-coloured fascia. The Enilive Cafés are the largest chain of cafés in Italy, with about 600 outlets that have recently introduced a new gastronomic menu.
Enilive is the tangible result of Eni’s ten-year commitment to sustainability-driven mobility transformation. All of Eni’s mobility activities are now converged within Enilive: from biorefining and biomethane assets to smart mobility solutions, from the production and marketing of all energy carriers through a network of more than 5,000 Enilive Stations in Europe, to the provision of services to support people on the move, with food playing a central role. Enilive offers many products, including biofuels such as HVO (Hydrogenated Vegetable Oil), bio-LPG and biomethane, and other products such as bitumen, lubricants and fuels.
Now, the long-awaited rebranding of the service stations is underway.
The first Enilive service stations showcasing the new look are located in Turin, in via Botticelli, and in Sanremo (Imperia), in via Lamarmora. The new Enilive Stations stand out thanks to a large digital monolith that displays the logo and lists the services in the station. The canopy, consisting of a grey aluminium fascia, features the Enilive brand and a blue moulding, backlit with LED lights that also evokes the traditional yellow of the six-legged dog after dark. Over the next few months, more than 50 Enilive Stations will be rebranded in Italy. In the new stations in Turin and Sanremo, the existing Enilive Cafés have also been redesigned. Their exteriors are now distinguished by a mocha-coloured fascia. The Enilive Cafés are the largest chain of cafés in Italy, with about 600 outlets that have recently introduced a new gastronomic menu.
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